SaaS
Background
Aktinora helps insurance companies with over 10,000 employees maintain their compliance by providing up-to-date data on state-level regulation changes, leveraging generative AI to aggregate and parse information and updates, and allowing C-Suite to ask questions to their AI to understand the changes in a summarised format.
Challenges: Getting accurate leads and timing
One of the core challenges that Aktinora faced was being able to get accurate contact data for C-Suite executives in their ideal customer profile. They found that 24% of their data was returned as inaccurate after using an external verification service.
The next core challenge was timing, they found that getting 1,000 leads that were exact matches to their ideal customer profile would take up to 45 days, burning serious time.
"A critical part of our success is getting the exactly right people on our outreach as Generative AI goes all the way to key CXO decision makers. Prospect AI was able to help us get the exact people who needed our services and allow us to provide our services in this changing time." – Dustin Gannon, Founder & CEO
Getting decision makers with Prospect AI
After implementing Prospect AI, Aktinora found that the accuracy rate for contacts went up to 100%, solving their accuracy issue.
They also spent 0 hours a week finding new leads, as it was done for them automatically via Prospect AI. With the time they got back, they could invest more resources into landing larger accounts and increase their outreach efforts by 35%.
"Not having to rely on manual or network-based approaches allows us to move fast. And you have to move fast right now with GenAI to be viable. We wouldn't be having the success we are having without the speed at which Prospect AI can operate." – Dustin Gannon, Founder & CEO