Consulting
Background
As a boutique consultancy firm, Chapters Technology assists healthcare and software firms in their data engineering development, from building data pipelines and management to staffing, currently serving funded companies in the United States. Building a company can take a lot of time and spending that on companies who match the ideal customer persona matters. Chapters Technology, led by Genesis Dayrit, their founder and CEO was in search of way to build out their sales pipeline without spending several hours a week on lead generation.
Challenges: Accuracy and time
Before Chapters Technology adopted Prospect AI, they faced two challenges. The first was getting relevant leads at companies with a high intent on converting into paid clients. The second was building a robust pipeline without spending valuable and limited time researching companies and leads who may or may not have been a good fit.
"Before Prospect AI, I worried about whether I could afford hiring a salesperson as a new business, and when I tried to build a sales pipeline myself, I was beating my head against the wall for hours a week trying to figure out how to generate leads." – Genesis Dayrit, Founder & CEO
The original process involved the use of LinkedIn to find relevant companies and leads, followed by a contact enrichment tool to extract contact information. Given time was limited as they were devoting their resources to servicing existing clients during busy seasons, pipeline generation was neglected and when there was spare time outside of supporting their client roster, they couldn't hit outreach targets as they were consumed by sales lead pre-qualification. Without the assistance of automated lead generation, pre-qualification and intent from Prospect AI, Chapters had continuously faced the trade off between bringing in new clients to grow the business or to find ways to retain their existing roster, a decision that was not sustainable in the long term.
Building Pipeline with Prospect AI
By adopting Prospect AI, Chapters Technology was able to resolve both of these challenges. Prospect AI ensures that Chapters can focus all of their sales attention on actually doing outbound and closing new clients.
Leveraging Prospect Hero, Chapters is now able to avoid making a trade between retention and growth by ensuring their sales pipeline is filled with opportunities with a strong probability to convert whilst ensuring their existing clientele's needs are met by delivering stronger data pipelines.
"No more spending hours chasing down low-quality leads. I had a superb onboarding experience and their support has been very accommodating with fast response times and complete transparency." – Genesis Dayrit, Founder & CEO
In addition, the success sessions that Chapters receive during their membership (which entails goal setting, goal tracking towards outbound, ensuring lead generation usage is maximised and dialling into outbound strategy) has been cited as instrumental to maintaining accountability and strategic insight to their outbound goals and during the time using Prospect AI, revenue has risen by a projected 66.67%.
"I save dozens of hours of work a week, and have the weight of lead gen taken off of my shoulders. Not only that, Prospect AI's support is truly amazing! I am looking forward to growing my business further without pipeline constraints." – Genesis Dayrit, Founder & CEO