AI SDR Pricing Comparison 2026 — What Every Platform Actually Costs

Pricing is the single most opaque dimension of the AI SDR market. Every platform publishes a landing page promising to revolutionize your outbound, but getting a straight answer on what the software actually costs requires filling out a form, sitting through a 45-minute demo, and then waiting for a proposal that arrives with more asterisks than a baseball record book. We got tired of it. So we did what apparently nobody else has bothered to do: we compiled the real pricing for every major AI SDR platform on the market in 2026, including the hidden costs that only surface after you have signed a contract and started implementation. This article is the result. It covers 13 platforms, spans the full spectrum from $30 per month to over $60,000 per year, and includes the infrastructure, data, and add-on expenses that can double or triple your headline number. If you are evaluating AI SDR tools, bookmark this page. It is the most honest pricing resource you will find.

Why Pricing Is the Hardest Part of Choosing an AI SDR

The AI SDR category has a pricing transparency problem that borders on deliberate obfuscation. Of the 13 platforms we analyzed, only 5 publish their pricing publicly. The rest require a sales conversation, which means the price you pay depends on your negotiating skill, your perceived budget, and whether the vendor's quarter is ending soon. This is not accidental. Opaque pricing allows vendors to charge wildly different amounts for the same product based on what they think each buyer can afford, and it creates an information asymmetry that consistently favors the seller. The result is a market where the sticker price ranges from $30 per month to $5,000 per month — a spread of more than 16,000 percent — for products that, at a superficial level, all claim to do the same thing: send AI-generated outbound messages that book meetings.

But the headline price is only the beginning of the problem. The true cost of an AI SDR includes email infrastructure setup, data enrichment and verification, LinkedIn automation add-ons, phone and dialer capabilities, CRM integrations, and overage charges on credit-based systems. When you add these up, a platform that advertises $99 per month can easily cost $500 or more, and a platform that quotes $2,500 per month can push past $5,000 once you have everything you actually need to run outbound at scale. The industry knows this, which is why 50 to 70 percent of teams churn off their AI SDR within the first year. The primary cause is not that the technology does not work. It is that the total cost of ownership was dramatically higher than expected, and the ROI math that looked compelling on a napkin during the demo falls apart when the real invoices start arriving.

The Complete AI SDR Pricing Landscape in 2026

Here is what every major platform actually charges. We verified these numbers through published pricing pages, customer interviews, G2 and Reddit reviews, and direct sales conversations with each vendor's team. Where pricing is not published, we note the source of our estimate and the confidence level. This is the most complete AI SDR pricing dataset publicly available as of March 2026.

Prospect AI offers a Base plan at $650 per month and a Growth plan starting at $1,200 per month. Both plans are month-to-month with no annual commitment required. The platform includes email, LinkedIn, and phone channels with a built-in database of 530M+ contacts. Pricing is published on our pricing page. 11x.ai, which markets its AI agent as Alice, runs approximately $5,000 per month and requires an annual commitment. The platform covers email and LinkedIn channels but does not include a proprietary contact database, meaning you need to source and pay for data separately. Pricing is not published and requires a sales conversation. Artisan AI, whose agent is called Ava, ranges from approximately $2,400 to $7,200 per month depending on plan tier, with annual commitments and what multiple reviewers describe as a difficult cancellation process. The platform covers email, LinkedIn, and phone and includes a 300M+ contact database. Pricing is not published.

AiSDR offers two published tiers: Explore at $900 per month and Grow at $2,500 per month, with a quarterly minimum commitment. The platform covers email, LinkedIn, and phone and includes access to a 700M+ contact database. Reply.io, whose AI agent is called Jason AI, prices at $89 to $99 per user per month for the base platform, plus an additional $500 to $1,500 per month for AI-specific add-on features. Monthly billing is available. Channels include email, LinkedIn, SMS, WhatsApp, and phone, with a contact database included. Pricing is partially published — the base platform pricing is public but the AI add-on costs require a conversation. Amplemarket offers a Startup plan at $600 per month and Growth plans ranging from $2,000 to $5,000 per month, available on annual contracts only. Channels include email, LinkedIn, phone, WhatsApp, and AI Voice, with contacts included. Pricing is partially published.

Apollo.io is the most transparently priced platform in the category, offering a free tier alongside paid plans at $49 and $79 per user per month with monthly billing available. Channels include email, limited LinkedIn capabilities, and phone, with access to 275M+ contacts. Instantly.ai also publishes pricing openly, with plans ranging from $30 to $77.60 per month on monthly billing. The platform is email-only, and the B2B leads database is a separate add-on purchase. Salesforge, whose agent is called Agent Frank, runs approximately $499 per month with a quarterly default commitment, covering email and LinkedIn channels with contacts included. Pricing is partially published. Regie.ai prices at $180 per user with a 10-seat minimum, creating a floor of $1,800 per month on annual contracts. The platform covers email only and does not include a native contact database. Pricing is not published.

Coldreach starts at $749 per month and requires contacting their sales team for specific quotes. The platform covers email and LinkedIn with a research-based approach to prospecting. Pricing is partially published. LeadLoft charges a $400 platform fee plus $149 per seat with monthly billing available, covering email and LinkedIn with contacts included. Pricing is published. Landbase operates on fully custom pricing with custom commitments, covering email, LinkedIn, and phone with contacts included. Pricing is not published and requires engaging with their sales team for any estimate.

Tier 1: Full-Stack AI SDR Platforms ($500 to $5,000+ per Month)

The full-stack tier is where the serious AI SDR platforms live. These are tools that aim to replace the entire outbound function — data sourcing, prospect research, message generation, multi-channel execution, and infrastructure management — in a single platform. The price range within this tier is enormous, and the correlation between price and performance is weaker than you might expect.

Prospect AI sits at the low end of this tier at $650 per month for the Base plan, which is a deliberate positioning choice. The platform includes everything needed to run outbound end-to-end: a 530M+ contact database with verified emails and direct dials, AI-powered prospect research that runs before any message is sent, multi-channel sequencing across email, LinkedIn, and phone, done-for-you email infrastructure with automated domain warmup and sender reputation monitoring, and timezone-aware campaign scheduling. There are no add-on charges for channels, no per-seat fees, and no separate data costs. The Growth plan at $1,200 per month adds higher volume limits and advanced features, but both tiers include the full platform capability. Month-to-month billing means you can cancel at any time if the results are not there. The average cost per booked meeting across our customer base is $133, which makes the unit economics straightforward for most B2B teams. We built it this way because we believe the market needed a full-stack option that did not require $50,000 in annual commitments to test.

11x.ai occupies the premium end of this tier at approximately $5,000 per month with an annual commitment, putting the minimum Year 1 spend at around $60,000. The platform has strong AI agent capabilities and significant venture backing, which funds rapid product development. The primary trade-off at this price point is that 11x does not include a proprietary contact database, so you need to layer on a data provider like ZoomInfo, Apollo, or Cognism at an additional $5,000 to $30,000 per year depending on volume. The research and personalization capabilities are solid, but the total cost of ownership including data can push well past $80,000 annually. For enterprise teams with large budgets and existing data contracts, this may be acceptable. For mid-market teams, the math gets difficult quickly.

Artisan AI falls in the middle of this tier at $2,400 to $7,200 per month, also with annual commitment requirements. The inclusion of a 300M+ contact database is a meaningful advantage over 11x at this price range, reducing the need for a separate data provider. The AI employee UX with their agent Ava is distinctive and approachable. The concern that surfaces repeatedly in customer reviews is the cancellation process — multiple G2 reviewers have described difficulty exiting annual contracts even when the platform did not meet expectations. At a minimum annual spend of roughly $29,000 and a maximum pushing toward $86,000, the stakes of a bad fit are significant. Teams considering Artisan should negotiate cancellation terms carefully before signing.

AiSDR at $900 to $2,500 per month with quarterly minimums offers a middle path between budget options and enterprise platforms. The 700M+ contact database is the largest claimed by any platform in this comparison, and the quarterly commitment is less risky than annual contracts. The Explore tier at $900 per month is one of the more accessible full-stack options, though feature limitations at that level mean most serious outbound operations will gravitate toward the $2,500 Grow plan. Amplemarket at $600 to $5,000 per month rounds out this tier with a signal-based approach that works particularly well for teams selling into competitive markets where outreach timing is critical. The annual-only commitment and wide price range mean the actual cost depends heavily on your specific needs and negotiation.

Tier 2: Mid-Market and Sequencing Plus AI ($200 to $900 per Month)

The mid-market tier includes platforms that bolt AI capabilities onto existing sales engagement or sequencing infrastructure. These are not fully autonomous AI SDR agents in most cases. They are AI-enhanced outbound tools that still require meaningful human involvement in campaign strategy, list building, and ongoing optimization. The trade-off is a lower price point with more manual work required.

Reply.io with Jason AI is the most established player in this tier. The base platform at $89 to $99 per user per month is a competent sales engagement tool with genuine multi-channel capabilities spanning email, LinkedIn, SMS, WhatsApp, and phone. The AI layer adds intelligent sequencing, AI-written messages, and automated follow-up logic, but it comes as a separate add-on costing $500 to $1,500 per month on top of your per-user fees. For a team of three users, the total cost ranges from roughly $770 to $1,800 per month depending on which AI features you need. The channel breadth is a genuine advantage — few platforms at any price point offer the same range of outreach channels. The downside is complexity: managing multiple pricing components and configuring the AI add-on effectively requires more sophistication than simpler platforms.

Salesforge with Agent Frank at approximately $499 per month offers a simpler value proposition in this tier. The platform covers email and LinkedIn with contacts included, and the quarterly default commitment provides some flexibility. Agent Frank operates as a more autonomous layer than Reply.io's AI add-on, handling more of the campaign management independently. For teams that want AI-driven outbound without the complexity of assembling multiple pricing components, Salesforge is worth evaluating. LeadLoft at $400 plus $149 per seat with monthly billing is another mid-tier option with straightforward pricing and included contacts. The per-seat model means costs scale linearly with team size, which is predictable but can get expensive for larger teams. Coldreach at $749 per month takes a research-first approach, which differentiates it from sequence-first platforms but limits its appeal for teams that prioritize volume and multi-channel execution.

Tier 3: Budget and Email-Focused ($30 to $200 per Month)

The budget tier is dominated by platforms that do one thing well — usually email — and leave everything else to the user. These are not AI SDR platforms in the way that the term is commonly understood. They are outbound email tools with some AI features bolted on. For teams with tight budgets, strong internal expertise, and a willingness to manage their own infrastructure and data, this tier offers remarkable value. For teams expecting the platform to handle outbound autonomously, the experience will be frustrating.

Instantly.ai is the standout in this tier and arguably the best pure value play in the entire AI SDR market. Plans range from $30 to $77.60 per month with monthly billing, and the platform's email deliverability tooling is genuinely excellent. Unlimited sending accounts, automated warmup, inbox rotation, and infrastructure management for email are all included at prices that make testing essentially risk-free. The limitation is scope: Instantly is email-only. There is no LinkedIn automation, no phone dialer, and no multi-channel orchestration. The B2B leads database is a separate add-on, not included in the base price, which means your actual cost is higher than the headline number once you factor in data. For teams running a focused cold email motion with their own lead lists, Instantly is hard to beat.

Apollo.io straddles the budget and mid-market tiers depending on how you use it. The free plan is genuinely useful for individual prospectors, and the paid plans at $49 to $79 per user per month include access to 275M+ contacts, email sequencing, a basic dialer, and limited LinkedIn capabilities. Apollo is not an AI SDR — it is a sales intelligence and engagement platform that requires human operators. But for the price, the breadth of functionality is unmatched. Think of Apollo as a Swiss Army knife: it does many things adequately rather than one thing exceptionally. Regie.ai at $180 per user with a 10-seat minimum creates a floor of $1,800 per month, which technically places it above this tier despite its per-user pricing. The annual commitment and lack of a native database mean total costs are higher than the per-user number suggests. For the $1,800 monthly minimum, you can get a full-stack AI SDR platform that includes data and multi-channel execution, which makes Regie.ai a harder value proposition to justify for most teams.

The Hidden Cost Trap: What Nobody Tells You Before You Sign

The pricing numbers above are what you will see on invoices from your AI SDR vendor. They are not the total cost of running outbound. Every AI SDR platform requires supporting infrastructure, and most platforms either do not include that infrastructure or charge extra for it. This is where the real damage happens, because teams budget for the platform fee and then discover weeks or months later that they need to spend significantly more to make the platform actually work.

Email infrastructure is the first hidden cost. Running outbound email at scale requires dedicated sending domains, warmed-up mailboxes, SPF and DKIM and DMARC configuration, and ongoing inbox placement monitoring. On most platforms, this is your responsibility. Setting up and maintaining email infrastructure typically costs $50 to $200 per month depending on your sending volume and the number of domains and mailboxes you need. Platforms like Prospect AI and Instantly include infrastructure management in the base price. Most others do not, or they offer it as an upsell. If you are running 50 or more cold emails per day per mailbox — which is the baseline for any serious outbound operation — you cannot skip infrastructure management without watching your deliverability collapse within weeks.

Data enrichment and verification is the second hidden cost, and often the largest. AI SDR platforms that do not include a contact database require you to source leads from a separate provider. ZoomInfo runs $15,000 to $40,000 per year for most teams. Cognism is $10,000 to $30,000 per year. Lusha, RocketReach, and similar tools range from $1,200 to $6,000 per year depending on volume. Even platforms that include a database often charge extra for email verification, phone number validation, or enrichment beyond basic contact details, adding $100 to $500 per month. When a platform quotes you $5,000 per month but does not include data, your real cost is $5,000 plus $1,000 to $3,000 per month for a data provider. That is a 20 to 60 percent increase over the headline number.

LinkedIn automation is the third hidden cost. Multi-channel outbound requires LinkedIn as a channel, but many AI SDR platforms either do not include LinkedIn automation or offer it as a paid add-on. Standalone LinkedIn tools like Dripify, Expandi, and Phantombuster cost $69 to $200 per user per month. If your AI SDR platform does not include LinkedIn natively, you are adding $70 to $200 to your monthly spend and managing a separate tool that may not integrate cleanly with your sequencing logic. Phone and dialer capabilities add another $29 to $200 per user per month on platforms that do not include calling natively. CRM integrations are frequently gated behind higher pricing tiers, meaning the $99 per month plan that looked attractive during the demo becomes $199 per month once you realize Salesforce integration requires the Professional tier. And credit-based platforms create an unpredictable cost layer where overages can spike your bill by 50 to 200 percent in high-activity months.

True Year 1 Cost Comparison: The Number That Actually Matters

When you add up platform fees, data costs, infrastructure, channel add-ons, and setup time, the Year 1 cost of an AI SDR deployment ranges from $31,000 to $147,000. That is not a typo. The gap between the cheapest and most expensive paths is nearly five to one, and most of that gap comes from hidden costs rather than platform fees.

At the low end of the spectrum, a team running Prospect AI at $650 per month spends $7,800 per year on the platform with contacts, infrastructure, and multi-channel execution included. Add a modest buffer for CRM tooling and internal time spent on campaign strategy, and the true Year 1 cost lands around $10,000 to $15,000. Instantly at $77.60 per month looks cheaper at first glance — $931 per year for the platform — but adding a data provider at $3,000 to $6,000 per year, LinkedIn automation at $1,200 to $2,400 per year, email infrastructure management, and a dialer pushes the real cost to $8,000 to $15,000 annually for a stack that still requires significant manual management. The all-in cost is similar to Prospect AI, but the operational burden is higher because you are managing four or five tools instead of one.

In the mid-market, AiSDR at $2,500 per month on the Grow plan runs $30,000 per year before adding any supplementary tools. Artisan at $2,400 to $7,200 per month ranges from $29,000 to $86,000 annually, locked into annual contracts. Reply.io for a three-person team with AI add-ons runs $9,000 to $21,600 per year depending on tier. At the enterprise end, 11x.ai at $5,000 per month plus a data provider at $15,000 to $30,000 per year puts Year 1 spend at $75,000 to $90,000. Amplemarket at the Growth tier of $2,000 to $5,000 per month ranges from $24,000 to $60,000 annually. Regie.ai at $1,800 per month floor plus data costs lands at $25,000 to $40,000 per year.

These numbers matter because AI SDR platforms live and die on ROI, and ROI is a function of cost per meeting booked. Industry data shows that AI SDRs produce meetings at $50 to $200 each, compared to in-house SDRs at $965 to $1,530 per held meeting when you factor in salary, benefits, management overhead, tools, and ramp time. The AI economics are compelling at every price point in this comparison, but the margin of advantage shrinks dramatically as your AI SDR spend climbs toward the $100,000 per year range. A team spending $10,000 per year on Prospect AI and booking 6 meetings per month achieves a cost per meeting of approximately $139. A team spending $80,000 per year on 11x plus ZoomInfo and booking 10 meetings per month achieves a cost per meeting of approximately $667. Both are cheaper than a human SDR, but the first team has five times better unit economics.

How to Evaluate AI SDR Pricing: A Framework That Actually Works

Most teams evaluate AI SDR pricing by comparing monthly fees. This is like evaluating a car by comparing sticker prices without considering insurance, fuel, maintenance, and depreciation. The sticker price is the least informative number in the comparison. Here is the framework we recommend for evaluating AI SDR pricing honestly.

Start with the total monthly cost, not the platform fee. Add up every expense required to run outbound through the platform: the platform itself, data sourcing, email infrastructure, LinkedIn tools, phone and dialer costs, CRM integration fees, and any per-credit or per-message charges at your expected volume. This is your real monthly spend. Multiply by twelve for your Year 1 cost. Next, estimate meetings per month based on realistic conversion rates, not the vendor's best-case scenario. A reasonable assumption for AI-generated outbound is a 1 to 3 percent positive reply rate and a 30 to 50 percent conversion from positive reply to booked meeting. At 1,000 emails per month, that is 10 to 30 positive replies and 3 to 15 booked meetings. Divide your monthly spend by your estimated monthly meetings to get your projected cost per meeting.

Compare that number to your alternatives. If you are currently paying an SDR $65,000 per year in salary plus $20,000 in benefits plus $10,000 in tools plus $5,000 in management overhead, that is $100,000 per year. If that SDR books 8 meetings per month, your cost per meeting is $1,042. Any AI SDR that delivers meetings at under $500 each is a clear win on unit economics alone. But if the AI SDR costs $80,000 per year and books 6 meetings per month, your cost per meeting is $1,111 — which is actually worse than the human SDR. The math only works if you are honest about both sides of the equation.

Finally, evaluate contract risk. A platform that requires an annual commitment at $5,000 per month represents $60,000 in committed spend. If the platform does not perform, that is $60,000 you cannot recover. A platform that offers month-to-month billing at $650 per month represents $650 in committed spend at any given time. The performance risk is fundamentally different even if the per-month cost of the annual platform were identical, because your downside is capped at one month rather than twelve. Only 22 percent of sales teams have fully replaced SDRs with AI as of early 2026, and 55 percent are still in the piloting phase. Given that the majority of teams are still figuring out what works, locking into a long annual contract before you have validated product-market fit for AI SDR in your specific context is a high-risk move. Month-to-month platforms like Prospect AI and Instantly eliminate that risk entirely.

The Verdict: Where Should You Actually Spend Your Money?

The AI SDR market in 2026 presents a genuine paradox. The technology has matured enough that AI-generated outbound can produce meetings at a fraction of the cost of human SDRs. But the pricing structures of most platforms are designed to extract maximum revenue from buyers who do not have the information to negotiate effectively. Hidden costs, annual lock-ins, opaque pricing, and nickel-and-dime add-on strategies mean that the buyer who does not do their homework will pay two to five times more than necessary for equivalent outcomes.

Our honest assessment, acknowledging our obvious bias as one of the platforms in this comparison, is that the market has three rational choices depending on your budget and needs. For teams that want a full-stack AI SDR with everything included — data, research, personalization, multi-channel execution, infrastructure, and meeting booking — at the lowest total cost of ownership, Prospect AI at $650 per month is the most cost-effective option in this comparison. No contracts, no add-on charges, no separate data provider required. The $133 average cost per meeting speaks for itself. For teams that are email-only and budget-constrained, Instantly at $30 to $78 per month plus a separate data provider gets you into outbound for under $200 per month total, though you are managing multiple tools and limited to a single channel. For enterprise teams with large budgets that want best-in-class AI agent technology and are willing to pay a premium for it, 11x.ai and Amplemarket are the most credible options in the $3,000 to $5,000 per month range, provided you budget for the full stack including data.

What we would avoid: any platform that requires an annual commitment before you have validated that it works for your specific ICP, messaging, and market. The 50 to 70 percent first-year churn rate in AI SDR tells you everything you need to know about how many teams sign contracts that do not deliver. Start with a platform that lets you leave if the results are not there, prove the ROI on your actual numbers, and then commit to scaling once you have data instead of hope. You can see how our pricing compares to every major competitor on our comparison page, or book a walkthrough to see what Prospect AI would actually cost for your specific outbound motion.

Methodology and Sources

Pricing data in this article was collected between January and March 2026 through a combination of published pricing pages, direct sales conversations with vendor teams, verified G2 and Capterra reviews mentioning specific pricing, Reddit threads in r/sales and r/SaaS where customers shared their contract details, and interviews with 14 outbound teams that have used two or more platforms in this comparison. Where exact pricing is not available, we provide ranges and note the confidence level. Hidden cost estimates are based on median pricing from infrastructure and data providers as of Q1 2026. Cost-per-meeting calculations use industry benchmarks from Bridge Group, TOPO, and our own customer data. The 50 to 70 percent churn figure comes from aggregated SaaS analytics across the AI SDR category. The 22 percent full replacement and 55 percent piloting statistics come from Pavilion's 2026 Sales Technology Adoption Survey. All data is presented in good faith with the acknowledgment that Prospect AI is one of the platforms being compared and we have an inherent interest in the outcome of that comparison.