From Manual SDRs to AI-Powered Growth

This agency specializes in cold outreach for businesses, helping them generate new leads and book meetings. However, their traditional model relied on human SDRs manually handling outreach, which made it difficult to scale efficiently.

The agency relied on human SDRs to conduct manual cold outreach for their clients. While effective, this approach created a scalability bottleneck—as they brought on more clients, they needed to hire more SDRs to maintain performance. This significantly increased costs and limited their ability to grow profitably.

To eliminate their reliance on manual outreach and unlock scalable growth, the agency integrated Prospect AI’s Sales Assistant. With this solution, they:

• Replaced manual SDR efforts with AI-driven outreach, reducing labor costs.
• Automated email and LinkedIn outreach, ensuring consistent engagement for clients.
• Easily scaled outbound efforts as they onboarded new clients—without additional hiring.

This allowed them to arbitrage AI for higher margins while maintaining high-quality results for their clients.

By implementing Prospect AI, the agency achieved 120x cost savings compared to manual SDR outreach. In real terms, this translated to £60,000 saved on SDR salaries, allowing them to reinvest in growth.

Additionally, end-client satisfaction improved as they were able to deliver faster, more consistent outreach results. The agency could now scale without being constrained by human resource limitations, making their business model significantly more efficient and profitable.