From No Outbound to $200K+ in Opportunities

This ERP provider specializes in helping small to mid-sized manufacturers optimize their operations through tailored enterprise resource planning (ERP) solutions. Their platform enables manufacturers to improve efficiency, reduce costs, and scale operations effectively.

Despite having a strong ERP product for manufacturers, the company struggled to generate consistent meetings. They lacked an outbound sales system that could reliably bring in qualified leads, making it difficult to scale their sales efforts. Without a structured approach to outreach, they were missing out on potential customers who could benefit from their solution.

To help them generate pipeline, Prospect AI implemented a complete outbound strategy. We:

• Set up dedicated sending domains and email infrastructure to ensure high deliverability.
• Sourced high-intent leads that matched their ideal customer profile (ICP) within the manufacturing sector.
• Launched targeted cold email and LinkedIn outreach campaigns, ensuring messaging resonated with decision-makers.

This allowed the company to proactively reach and engage manufacturers who needed an ERP solution, instead of waiting for inbound leads.

Within a short period, the ERP provider generated over $200K in new sales opportunities through outbound outreach. More importantly, 25% of those opportunities converted into closed deals, directly contributing to revenue growth.

With a fully operational outbound system in place, the company now has a scalable way to consistently generate pipeline, book meetings, and grow its customer base.