From No Outbound to $200K+ in Opportunities

This ERP provider specializes in helping small to mid-sized manufacturers optimize their operations through tailored enterprise resource planning (ERP) solutions. Their platform enables manufacturers to improve efficiency, reduce costs, and scale operations effectively.

Despite having a strong ERP product for manufacturers, the company struggled to generate consistent meetings. They lacked an outbound sales system that could reliably bring in qualified leads, making it difficult to scale their sales efforts. Without a structured approach to outreach, they were missing out on potential customers who could benefit from their solution.

Their previous attempts at outbound had been ad hoc — a few cold calls here, an occasional LinkedIn message there, but nothing systematic. The sales team spent most of their time on inbound inquiries and referrals, which were unpredictable and insufficient to meet growth targets. They had evaluated several outbound tools but found them too complex to configure and manage without a dedicated sales operations person.

To help them generate pipeline, Prospect AI implemented a complete outbound strategy from scratch. The engagement started with a deep-dive into their ideal customer profile — identifying the specific types of manufacturers most likely to need an ERP migration or upgrade.

Key implementation steps:

• Set up dedicated sending domains and email infrastructure to ensure high deliverability, completely separate from their primary business domain.
• Sourced high-intent leads that matched their ideal customer profile (ICP) within the manufacturing sector, focusing on operations directors, plant managers, and IT decision-makers at companies with 50-500 employees.
• Launched targeted cold email and LinkedIn outreach campaigns with messaging that addressed specific manufacturing pain points — inventory management challenges, production scheduling inefficiencies, and compliance reporting burdens.
• Built multi-touch sequences that combined email, LinkedIn connection requests, and follow-up messages over a 3-week cadence.

This allowed the company to proactively reach and engage manufacturers who needed an ERP solution, instead of waiting for inbound leads. The entire system ran autonomously, requiring minimal day-to-day involvement from the sales team.

Within the first 90 days, the ERP provider generated over $200K in new sales opportunities through outbound outreach. More importantly, 25% of those opportunities converted into closed deals, directly contributing to over $50K in new recurring revenue.

Key metrics from the engagement:

• $200,000+ in qualified pipeline created from cold outreach
• 25% closed-won rate on outbound-generated opportunities
• $50,000+ in new annual recurring revenue from outbound alone
• 8% reply rate on initial outreach sequences
• Zero internal headcount added — the system ran hands-off

The outbound channel became their second-largest source of new business within one quarter, complementing their existing inbound and referral channels. With a fully operational outbound system in place, the company now has a scalable way to consistently generate pipeline, book meetings, and grow its customer base without hiring additional sales staff.