Positive Conversations for under $30 for Gym Equipment
How a leading U.S. fitness equipment company used Prospect AI to build a predictable outbound engine and generate daily leads without adding headcount.
Established Fitness Brand Seeking Predictable Pipeline Growth
G&G Fitness (New York | Industry: Hardware | Website: ggfitness.com) are full-service providers of specialty home and commercial fitness equipment. Since 1990, the G&G Fitness Companies have evolved into one of the premier sources of fitness solutions in the United States.
While the company had built a strong reputation and steady inbound flow through existing relationships and referrals, they lacked a scalable, predictable outbound engine to consistently generate new business opportunities.
“Prospect AI was an easy choice based on cost and their responsiveness to our needs. Throughout the process Kanoj was readily available and flexible to what we needed.”
Problem: No Predictable or Scalable Lead Generation
Despite decades of brand trust and market presence, G&G Fitness faced a challenge common among established B2B companies—relying heavily on word-of-mouth and manual sales efforts. Their sales pipeline was inconsistent and dependent on existing relationships. Building a manual outreach process internally would have been slow, expensive, and required hiring additional staff. They needed a fast, efficient, and automated solution to scale outreach without increasing operational costs.
Solution: Done-For-You AI-Powered Outbound System
G&G Fitness chose Prospect AI to instantly build and scale their outbound outreach using a hands-off, done-for-you system.
Implementation steps:
1. Done-for-You Infrastructure: Prospect AI created and warmed dedicated domains and email addresses under each team member’s name.
2. AI Sales Agents: Pre-trained AI agents were customized with G&G’s target audience and messaging.
3. Strategic Setup: The Prospect AI team worked closely with G&G Fitness to define and execute lead magnet strategies.
4. Direct Support: The G&G team had a private channel with the founder for fast communication and strategic feedback.
Throughout the process, Prospect AI delivered a white-glove experience—handling setup, execution, and iteration seamlessly.
Result: Predictable Pipeline and Immediate ROI
Within just 24 hours of activation, G&G Fitness began receiving qualified leads. Over the first 30 days, their results exceeded expectations:
- Time to first conversion: 24 hours
- Positive conversations: 58
- Response rate: 9%
The results demonstrated that AI-driven outbound could reliably complement their long-standing sales process and help scale faster without additional headcount.
“We received leads daily and are looking forward to more outreach campaigns.”