Scaling Beyond Agencies & Tradeshows with Outbound Automation
How a queuing solutions provider eliminated reliance on agencies & tradeshows for scalable lead generation.
Providing Smart Queuing Solutions for In-Person Businesses
This B2B hardware and SaaS company specializes in queuing solutions designed to streamline customer flow in physical locations. Their technology helps businesses reduce wait times, improve service efficiency, and enhance the in-person experience.
Problem: Lead Generation Was Completely Reliant on Agencies & Tradeshows
The company faced a major bottleneck in its growth strategy. 100% of its leads were generated either through an outsourced outbound agency or from expensive, labor-intensive trade shows. This approach was not scalable—agency costs were high, trade shows required extensive resources, and neither method provided predictable, long-term lead generation.
Solution: End-to-End Outbound System & Competitor Targeting
To help the company establish a self-sustaining outbound system, Prospect AI implemented a fully managed outreach strategy:
- Built a scalable outbound infrastructure, setting up dedicated domains and emails for high deliverability.
- Launched personalized outreach campaigns across email and LinkedIn, ensuring continuous lead flow.
- Sniped competitor LinkedIn followers, identifying and engaging with decision-makers who already showed interest in similar solutions.
This eliminated their reliance on agencies and trade shows while giving them a repeatable and scalable way to generate leads in-house.
Result: 5 High-Quality Conversations Per Month
By shifting to an automated, AI-powered outbound strategy, the company now secures 5 high-quality sales conversations per month—without relying on outsourced agencies or costly trade show events.
With a consistent pipeline in place, they can now predictably scale lead generation while keeping costs under control, ensuring long-term growth and sustainability.