Connecting Engineers with Meaningful Volunteer Opportunities
How a non-profit leveraged AI-driven outreach to engage CSR leaders and recruit engineers.
Empowering Engineers to Design for Accessibility
This non-profit collaborates with engineers at major companies to design and create innovative products that improve accessibility for disabled individuals. By leveraging engineering expertise, they help bridge the gap between technology and inclusivity.
“I have been using Prospect AI for my non-profit and have found it a pleasure to work with their team. The product is high quality and continually improving. I am particularly impressed with their customer service; they have gone above and beyond to ensure the success of our campaign.”
Problem: Struggling to Connect with Corporate CSR Leaders
The non-profit needed a way to engage with key decision-makers—Corporate Social Responsibility (CSR) leaders and program managers—who could facilitate volunteer participation from large engineering firms. However, reaching these individuals was a challenge. Without a structured outreach strategy, they struggled to secure meetings, limiting their ability to recruit engineers and expand their impact.
Solution: Targeted Cold Outreach to CSR Leaders
To help the non-profit scale its outreach, Prospect AI implemented a structured outbound strategy. We:
- Set up a professional cold outbound infrastructure, ensuring high email deliverability.
- Identified key program managers at major companies like Samsung and Boeing.
- Launched personalized outreach campaigns via email and LinkedIn, tailoring messages to highlight the impact of volunteering and the value engineers could bring to accessibility projects.
This targeted approach allowed the non-profit to engage directly with the right decision-makers and increase responses from companies that aligned with their mission.
Result: 1.3% Conversion Rate & a Meeting with Samsung
Within a short period, the non-profit achieved a 1.3% conversion rate—turning cold outreach into meaningful conversations with CSR leaders. Most notably, they secured a meeting with Samsung, opening doors for potential partnerships and increased engineer participation.
By streamlining outreach and connecting with decision-makers at major corporations, the non-profit significantly improved its ability to recruit engineers, ultimately strengthening its mission to create innovative accessibility solutions.