AI-Powered Account-Based Marketing That Engages Entire Buying Committees

How ProspectAI Solves This

Account-based marketing is the highest-converting B2B strategy, but it has always been constrained by the manual work required to execute it well. Researching each target account, mapping the buying committee, crafting role-specific messaging for each stakeholder, and coordinating outreach timing across multiple contacts — these tasks overwhelm even dedicated ABM teams when managing more than a few dozen accounts. ProspectAI removes these constraints with AI that scales ABM execution to hundreds or thousands of target accounts simultaneously. For each account, the AI maps the buying committee by identifying decision-makers, influencers, and champions across relevant departments. Using the 500M+ contact database, the platform finds verified contacts for each stakeholder role — the CTO who evaluates technology, the CFO who approves budget, the VP who sponsors the initiative, and the end users who drive adoption. Each stakeholder receives messaging tailored to their specific priorities. The CTO gets technical depth about integration and architecture. The CFO sees ROI analysis and cost comparison. The VP receives strategic messaging about competitive advantage. The end user learns about day-to-day workflow improvements. All of this personalization happens automatically — the AI researches each person's role, seniority, and likely concerns, then generates unique copy for every outreach message. Outreach timing across stakeholders is coordinated automatically. The AI staggers touchpoints so the account experiences a cohesive campaign — not random, disconnected messages from different reps. Account-level tracking shows which stakeholders have been reached, who has engaged, and where the account stands in the buying journey, giving your team a unified view of progress across the entire buying committee.

Challenges This Solves

• Traditional ABM requires manual research for each account and stakeholder, limiting most teams to 50-100 target accounts at a time
• Engaging multiple stakeholders within an account requires different messaging per role — a task that doesn't scale with template-based tools
• Coordinating outreach timing across buying committee members is nearly impossible when managed manually by individual reps

Key Features

• ✓

  Buying committee mapping that identifies multiple decision-makers and influencers within target accounts

• ✓

  Role-specific messaging where AI crafts different value propositions for technical, financial, and executive stakeholders

• ✓

  Account-level engagement tracking that shows which stakeholders have been reached and who has engaged

• ✓

  Coordinated multi-threaded sequences that ensure consistent messaging across all contacts within an account

• ✓

  Account prioritization scoring based on fit signals, engagement data, and buying intent indicators

Use Cases

• 1

  Enterprise sales teams running targeted campaigns against named account lists with multi-threaded outreach to buying committees

• 2

  Marketing teams executing ABM plays that combine personalized outbound with targeted advertising for key accounts

• 3

  Sales and marketing alignment teams using shared account intelligence to coordinate inbound and outbound efforts on the same target list

Explore the Platform

Frequently Asked Questions