From Reputation to Predictable Outbound Pipeline

Whitepony is a full-service branding agency delivering end-to-end strategy, design, web, and SEO for global brands including Red Bull, Chanel, Spotify, and Rolex.

Despite a world-class client roster, Whitepony lacked a reliable way to turn completely cold prospects into warm, sales-qualified conversations. Prior AI SDR tools overpromised and underdelivered, leaving the team skeptical of automation and still dependent on reputation and inbound interest.

Evaluation centered on two priorities: provable value before commitment and minimal operational lift. Prospect AI met both. They received a free series of lead magnets for cold outreach prior to any agreement, unmatched versus prior vendors. Implementation included lead generation, done-for-you infrastructure, agentic product setup, and strategic support with a direct founder channel.

• 1Upfront Value Before Sale: Received free lead magnets for cold outreach prior to any agreement
• 2Lead Generation: Identified contacts inside their ideal customer profile with verified contact data
• 3Done-for-You Infrastructure: Spun up dedicated domains and warmed mailboxes under each team member's name
• 4Agentic Setup: Configured AI workflows using pre-agreed lead magnet and positioning strategies
• 5Strategic Support: Direct founder channel for rapid iteration and alignment

Early performance established a repeatable outbound engine. Time to first prospect engaged was 3 days, with 4 conversions in the first 4 weeks, cost per meeting of approximately $30, and $140,000 in pipeline created to date.