From 0 Outbound Pipeline to an Enterprise Breakthrough with Mercedes-Benz
How CyberSiara, a UK-based AI bot prevention startup, booked a meeting with Mercedes-Benz after 7 disciplined outbound iterations, turning zero pipeline into enterprise-grade conversations.
Leicester, UK · Team Size: 5 · cybersiara.com
CyberSiara spent 6 years inventing what they describe as the world's first and most advanced AI bot prevention system. Prior to outbound, traction had come through pre-existing relationships, including a financial institution in the Middle East and a major media conglomerate in the US.
“Working with Prospect AI has been a refreshing experience. Unlike agencies we've worked with in the past, their team brought honesty, clarity, and persistence. They didn't overpromise; instead, they partnered with us, iterated alongside us, and ensured that every step we took was grounded in reality. Seeing our first breakthrough with Mercedes-Benz reinforced the value of their approach and restored my confidence in outbound as a channel for growth.”
Despite breakthrough technology, CyberSiara lacked a predictable way to generate new pipeline beyond legacy relationships. They had engaged a lead generation agency that confidently promised outcomes but ultimately delivered no ROI, resulting in thousands of pounds lost and eroded trust in external partners. Chairman Dinesh Kanadia sought a more transparent, reality-based path to growth.
CyberSiara engaged Prospect AI and was immediately struck by the value delivered up front, through insightful, no-strings-attached conversations and radical transparency about what it would take to succeed. Prospect AI implemented an end-to-end outbound motion including ICP & Buyer Clarity, Compelling Offers, an Aligned Operating Rhythm with weekly goal reviews, Infrastructure Setup with dedicated domains and warmed email accounts, and Hyper-Personalized Outreach Execution.
- 1ICP & Buyer Clarity: Clearly defined key decision-makers and messaging angles to break through
- 2Compelling Offers: Crafted offers intentionally designed to feel impossible to ignore
- 3Aligned Operating Rhythm: Weekly goal reviews with the Prospect AI founder to iterate rapidly
- 4Infrastructure Setup: Dedicated domains and warmed email accounts for maximum deliverability
- 5Hyper-Personalized Outreach: Research-backed multistep email campaigns tailored to each prospect
Outbound rarely yields instant wins; CyberSiara's journey reflected that reality. The first 45 days produced no tangible results. Rather than abandoning the channel, Prospect AI and CyberSiara persisted, refining targeting, offers, and messaging across successive iterations. On the 7th outbound iteration, the breakthrough arrived: a booked meeting with Mercedes-Benz. This milestone validated the system and marked the transition from dependency on legacy relationships to a repeatable pipeline-building motion.
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