Building Pipeline for a Brand New Product in a New Industry

Studio Santi is a B2B consulting firm that supports companies mostly in the energy sector. The firm has worked with major entities such as the European Space Agency and Unicredit. Recently, they decided to expand their product offerings to facilitate AI training sessions for mid-sized firms in the UK, Switzerland, and Italy.

Studio Santi's sales function was led by a single business development lead, supported by an external consultant. With limited resources and the need to scale quickly, it became clear that they needed to leverage AI to automate outreach and generate pipeline without increasing headcount. After evaluating multiple vendors, Studio Santi chose Prospect AI for its hands-off approach and proven ability to deliver results quickly.

Studio Santi completed a simple intake form, and Prospect AI handled the rest. Email infrastructure with dedicated domains and warmed inboxes was set up, custom-trained AI sales agents were created for their outbound outreach, and personalized guidance from Prospect AI's customer success team provided actionable sales strategy with feedback implemented within hours.

• 1Email Infrastructure Setup: Dedicated domains and warmed inboxes set up for the team
• 2AI Sales Agents: Custom-trained AI agents created for their outbound outreach
• 3Strategic Support: Personalized guidance from Prospect AI's customer success team with feedback implemented within hours

Studio Santi went from zero outbound presence to a predictable, repeatable outbound engine. Time to first meeting was 4 days, with a cost per meeting of $100–$150. The process exceeded expectations and demonstrated that AI-driven outbound could complement their expertise without additional headcount.