A Predictable Pipeline for an AI Care Navigation Platform

Caretopia is an AI-powered care navigation platform that helps families find care homes, home care services and nurseries across the UK. The platform connects families with providers while also supporting jobseekers, employers and organisations operating throughout the care sector.

As Caretopia expanded its platform, it needed a reliable way to start conversations with relevant organisations across the care industry. The goal was not simply to send more outreach. Caretopia needed a repeatable acquisition channel that could reach the right organisations and decision-makers, generate a consistent flow of new opportunities, keep acquisition costs commercially sustainable, and reduce the internal work required to create pipeline, rather than relying on occasional referrals, inbound enquiries or manually managed prospecting.

Prospect AI built and managed a targeted outbound campaign around Caretopia's offering and ideal audience. The campaign focused on identifying relevant prospects, communicating Caretopia's value clearly and starting genuine conversations with organisations that could benefit from the platform. Rather than using generic, high-volume messaging, the outreach was designed to be relevant to the recipient and easy to respond to, and performance was continuously reviewed and refined to improve targeting, messaging and overall efficiency.

• 1Targeted Prospecting: Identified relevant organisations and decision-makers across a large, fragmented care industry
• 2Relevant Messaging: Outreach designed to be relevant to the recipient and easy to respond to, not generic high-volume blasts
• 3Managed Execution: A fully managed outbound channel handling research, messaging and follow-ups
• 4Continuous Refinement: Campaign performance continuously reviewed to improve targeting, messaging and efficiency

Caretopia is now consistently generating an average of six new leads every month through the campaign. The outreach has achieved a 21.5% response rate, demonstrating that the targeting and messaging are resonating with the organisations being contacted. Most importantly, these results are being delivered at a cost per lead of less than $150, giving Caretopia a predictable and cost-effective way to create new opportunities without requiring its team to spend each day manually researching prospects, writing messages and managing follow-ups.