Positive Conversations for under $30 for Gym Equipment
How a leading U.S. fitness equipment company built a predictable outbound engine and generated daily leads without adding headcount.
New York · Hardware · ggfitness.com

G&G Fitness are full-service providers of specialty home and commercial fitness equipment. Since 1990, the G&G Fitness Companies have evolved into one of the premier sources of fitness solutions in the United States. While the company had built a strong reputation, they lacked a scalable, predictable outbound engine.
“Prospect AI was an easy choice based on cost and their responsiveness to our needs. Throughout the process Kanoj was readily available and flexible to what we needed. We received leads daily and are looking forward to more outreach campaigns.”
Despite decades of brand trust and market presence, G&G Fitness faced a challenge common among established B2B companies, relying heavily on word-of-mouth and manual sales efforts. Their sales pipeline was inconsistent and dependent on existing relationships. Building a manual outreach process internally would have been slow, expensive, and required hiring additional staff.
G&G Fitness chose Prospect AI to instantly build and scale their outbound outreach using a hands-off, done-for-you system. Prospect AI created and warmed dedicated domains and email addresses, pre-trained AI agents were customized with G&G's target audience and messaging, and a private channel with the founder enabled fast communication and strategic feedback throughout.
- 1Done-for-You Infrastructure: Prospect AI created and warmed dedicated domains and email addresses under each team member's name
- 2AI Sales Agents: Pre-trained AI agents customized with G&G's target audience and messaging
- 3Strategic Setup: Prospect AI team worked closely with G&G Fitness to define and execute lead magnet strategies
- 4Direct Support: Private channel with the founder for fast communication and strategic feedback
Within just 24 hours of activation, G&G Fitness began receiving qualified leads. Over the first 30 days, their results exceeded expectations with 58 positive conversations and a 9% response rate. The results demonstrated that AI-driven outbound could reliably complement their long-standing sales process.
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